Political Turmoil
04 July 2017
I haven’t written a blog for a month or so, basically, I’ve been a bit distracted by the amazing twists and turns of our current political system. Clearly, it's risky stating your political allegiances on a social media platform such as LinkedIn and I will avoid this, but no matter which way you vote, it’s difficult to not agree that the last few weeks and months have been utterly bonkers.
It’s quite interesting mapping the last few weeks onto the IT and Technology Supplier world. Lessons learned would be:
- Having a simple marketing strap-line has a value, but just repeating it like a robot to your audience, just makes them annoyed
- Social Media marketing works, especially when your target buyer is “young”
- Stating your business is going to do something, then changing your mind a few days later is bad for business
- Never slate your competition for specific traits when you may need to buddy up to people with similar traits to continue your business
- Democracy is a wonderful thing when it works. It may look a bit broken now but that is it working, because the country is divided and therefore no consensus will ever be found.
I could go on. It’s fascinating. And potentially inflammatory! So, I won’t.
