3 things that will stop cold callers from getting the cold shoulder

12 July 2017

 

I have never been a telemarketing person. I have utmost respect for people who do it as the constant rejection must play with your mind somehow. I have however, been targeted by telemarketers to try and sell me all sorts of stuff, most of which has been utterly irrelevant to my business. In response to this maddening diatribe and to vent my increasing frustration, a straightforward guide would be useful to suggest some quick and easy “before the call steps” that clearly many of the cold callers of the world don’t bother doing.

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Political Turmoil

04 July 2017

I haven’t written a blog for a month or so, basically, I’ve been a bit distracted by the amazing twists and turns of our current political system. Clearly, it's risky stating your political allegiances on a social media platform such as LinkedIn and I will avoid this, but no matter which way you vote, it’s difficult to not agree that the last few weeks and months have been utterly bonkers.

It’s quite interesting mapping the last few weeks onto the IT and Technology Supplier world. Lessons learned would be:

  • Having a simple marketing strap-line has a value, but just repeating it like a robot to your audience, just makes them annoyed
  • Social Media marketing works, especially when your target buyer is “young”
  • Stating your business is going to do something, then changing your mind a few days later is bad for business
  • Never slate your competition for specific traits when you may need to buddy up to people with similar traits to continue your business
  • Democracy is a wonderful thing when it works. It may look a bit broken now but that is it working, because the country is divided and therefore no consensus will ever be found.

I could go on. It’s fascinating. And potentially inflammatory! So, I won’t.

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Enjoy

26 May 2017

My wife will testify that I have a pet hate, especially in the delivery of my coffee at your typical coffee shop. It is a thing in my house to the extent that she laughs at me every time it happens, which doesn’t make me feel better. It all surrounds the now ubiquitous use of the word “Enjoy” in coffee shops when your drink has been delivered. I hate it.

There are obvious reasons in my grumpy old man head that causes this disgruntlement. I am a generally nice bloke, who doesn’t get angry easily, but when an instruction is delivered with my coffee – “enjoy” – my hackles are well and truly raised. What if I don’t want to enjoy my coffee? What if I just want to neck it and use it as a caffeine intake vehicle. Stop telling me what to do! Who are you to judge whether I should enjoy your product?  I have bought it and I’ll consume it in whichever way I see fit. Deep breaths Phil, deep breaths.

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Geopolitical Landscape

29 June 2017

I haven’t written a blog for a month or so, basically I’ve been a bit distracted by the amazing twists and turns of our current political system. Clearly it's risky stating your political allegiances on a social media platform such as LinkedIn and I will avoid this, but no matter which way you vote, its difficult to not agree that the last few weeks and months have been utterly bonkers.

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Experts in Everything

28 April 2017

I have been involved in the Cloud Industry Forum (CIF) recently; an excellent industry group that discusses, (and influences policy on) the cloud industry, whatever that is. In this context, cloud is an IT set of tools across the broadest possible definition that deliver IT functions as a service.

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