Marketing Buzzwords : GDPRexiTrumpY2Kloud
19 April 2017
Buzzwords drive me nuts. The marketing machines latch on to them to the exclusivity of everything else and although many of the topics are important, they become lost in the race to associate a product or service to the topic.
Take GDPR for instance. It’s prolific! Everyone on social media these days is getting bombarded with a million posts a minute about the latest and greatest way to overcome the risks of this looming legislation. Based on some of the marketing bumph; if you were a naïve buyer, you would assume that purchasing a firewall could protect you from literally thousands of pages of complex data protection legislation relating to some abstract and complex concepts regarding identity and consent which I don’t profess to fully understand.
The same happened with Brexit, Trump, Y2k and Cloud. In an attempt to scare people into buying their product, IT and Telecoms vendors jumped on the various buzzword bandwagons to try and tenuously link their bland dull services to something people might care about. The issue this creates however, is the dilution of the actual message, to a point where the noise becomes unbearable and people switch off. This is the polar opposite of what the industry needs right now.
