With 6,000 IT and Telecoms suppliers, the UK market is a busy and fragmented one. Brand development, marketing and client engagement is the key differentiator to getting noticed, ensuring your business stands out from the crowd when you most need it.
Alongside this, technology and propositions are changing every day. Understanding how to align your brand to the right solutions and key messages for your target market is a complex task. Staying abreast of developments in your core sector without “chasing the shiny ball” of new and interesting technology, for an industry that is attracted to new and shiny things, is nigh on impossible.

Embedded IT have significant and practical experience in the development of marketing messaging for IT and Telecoms companies. We will independently work with your core business stakeholders to identify the direction you want to take, and align marketing activity and messaging to this direction to help keep you in the forefront of your target clients minds for all the right reasons. Embedded can:

  • Perform an initial audit of marketing team, collateral, web and social media, campaign plans and comment on the suitability for target market
  • Evaluate brand and identity to align to target market goals and business objectives
  • Look at Lead to Cash Sales process to identify bottleneck / under-performant processes and propose remedial actions

This relatively short piece of work can help with direction setting for business and marketing / sales teams, and can provoke appropriate debate to ensure core business messages are consistently adopted across all business teams.

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