With 6,000 IT and Telecoms suppliers, the UK market is a busy and fragmented one. Brand development, marketing and client engagement is the key differentiator to getting noticed, ensuring your business stands out from the crowd when you most need it.
Alongside this, technology and propositions are changing every day. Understanding how to align your brand to the right solutions and key messages for your target market is a complex task. Staying abreast of developments in your core sector without “chasing the shiny ball” of new and interesting technology, for an industry that is attracted to new and shiny things, is nigh on impossible.

Embedded IT have significant and practical experience in the development of marketing messaging for IT and Telecoms companies. We will independently work with your core business stakeholders to identify the direction you want to take, and align marketing activity and messaging to this direction to help keep you in the forefront of your target clients minds for all the right reasons. Embedded can:

  • Perform an initial audit of marketing team, collateral, web and social media, campaign plans and comment on the suitability for target market
  • Evaluate brand and identity to align to target market goals and business objectives
  • Look at Lead to Cash Sales process to identify bottleneck / under-performant processes and propose remedial actions

This relatively short piece of work can help with direction setting for business and marketing / sales teams, and can provoke appropriate debate to ensure core business messages are consistently adopted across all business teams.

Tweets

We are very pleased to announce that the Embedded Directory version 2.0 has officially launched after a successful… https://t.co/FKZfkYJEPj

When you go out for a drink in town and bump into Chris Owen, @oni_plc, Adam Bishop, @romano_orange, Stuart Hosking… https://t.co/F8c8yzpyxO

Day off proper work today, spent it at #tdlive and really interesting to see a sustainability presentation from HP.… https://t.co/KGgLDrCHAL

Blog

  • CIPS? Why? January 25

    After 20 years in IT, a number of my colleagues have asked why I’m so...

  • Meeting 3 - South Hants IT group January 18

    Well, that exceeded my already optimistically high expectations! With about 35...

  • Review of 2018 January 03

    The nice thing about being more than one year into your new business is it...

We use cookies and other technologies to allow us to remember you, improve our service and display relevant ads to you. To accept cookies, continue browsing, or view our Cookie Policy to find out more, including how you may withdraw your consent.