IT and Telecoms are not short of opportunity to create interesting propositions. With new technologies being developed each day, and new business problems being identified even faster, aligning technology to business benefits can be a time consuming but high volume business.

Many IT and Telecoms suppliers however struggle with developing appropriate propositions to their target markets. With too much onus on technical speeds and feeds, and less understanding of core and tangible business benefits, IT and Telecoms Proposition Marketing can be more “byte” than “bite”, to the detriment of marketing conversion and performance metrics.

Embedded IT advise clients on their IT procurement processes, and as a result understand the language by which clients buy technology. The key to proposition marketing in this context is to create a number of different messages that match buyer persona, and industry, aligning non-technical messaging to specific job role or business based benefit. We take your core propositions and create content that supports messaging for your typical target market, delivering copy and suggested media to deliver the message to your prospects and clients in the most consumable form.
Embedded can:

  • Review existing collateral to identify appropriateness to the stated target audience
  • Develop new business level propositions to support sales and marketing objectives
  • Create content, copy, sales training materials, and other supporting detail to enable propositions to be delivered to internal and external audiences

Dependent on the complexity of proposition and the volume of work to support each one, this engagement can be a short or longer term project, tailored to work hand in hand with in-house marketing teams to meet budgetary expectations.

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