With the consolidation of the UK Channel, many suppliers are being asked to manage significantly broad and complex portfolios of technology and services. Convergent technologies across Voice, Data and Mobile, blurring layers between Application and Infrastructure, and complex delivery models from on-premise support to Cloud, or Reactive to Proactive Managed Services. With all of these multi-dimensional models, creating and maintaining a structured and pragmatic approach to portfolio and product management can be time consuming and complex.


Beyond the day to day portfolio, the downstream management of internal and external communications associated with changes in portfolio is an overhead most IT and Telecoms suppliers forget. Ensuring that the removal of a product from portfolio, or changes to pricing structures, are correctly briefed to market and sales teams is a task that no-one wants to perform, but not doing it can have catastrophic consequences. Portfolio management and alignment with marketing / sales has got to be the most important relationship within the IT Channel today.

Embedded IT have substantial best practice experience in the “art” of Portfolio Management for IT and Technology Suppliers. With the ability to take a complex group of technologies, and structure them in the best way consumable for your target market, Embedded can create a simple structure and process to manage changes in both technical and business level proposition marketing. Armed with this structure, we can create an “As Is” and “To Be” product roadmap, showing proposed changes to best align portfolio to your target marketing. Embedded will:

  • Perform an inventory of your current portfolio, and structure it to enable easy consumption
  • Identify state of readiness for each product within portfolio
  • Prioritise products within portfolio based on business agenda
  • Identify relevant gaps in portfolio to correctly address target market propositions
  • Create a headline roadmap of new products to be adopted, or existing products to be sunset, in line with business strategy

Deliverables for Portfolio Management can range from a simple audit / roadmap, to a more complex set of product and proposition literature to support focus portfolio items, dependent on requirements.

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