For clients

We support Clients in gaining the most benefit from their IT Services contracts.

Embedded IT provide advisory services to help Clients find the best service partner; agree the best technical, operational and commercial framework; build and maintain the best working relationship focussed on business outcomes, not technical inputs.

For channel

We help Service Providers, ISVs, System Integrators, Resellers and Distributors (collectively the “Channel”) expand their business in pursuit of an IT Services strategy.

Embedded IT helps Channel companies embrace the IT Services arena and use it to enhance their business value for both Client facing and Vendor management services.

Services cover Business and Marketing Strategy, Sales Enablement, Product Definition and Management, Market Intelligence, and Opportunity Identification.

Our approach is to ensure a focus is maintained on what value the Channel can add to a Client, and how that shapes the objectives of the Channel's own business.

For vendors

We help Vendors promote their Product and Service portfolio into the complex commercial world of IT Services arena.

Embedded IT helps Vendors identify appropriate routes to market for their Product or Service portfolio, ranging from Product Definition and commercial modelling, through Partner Programme Strategy and Management, to Partner Engagement and Sales.

We aim to help the Vendor understand the mindset of an IT Services Channel to help them drive appropriate behaviours and maximise the Channel partners success.


Went to a do last night where I got chatting with a guy from European Soace Agency about space data (and applying i…

Worth a look if you are in the market for an IT procurement role

This is a great clarification of the different RFx approaches and when to use them.


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  • Review of 2018 January 03

    The nice thing about being more than one year into your new business is it...

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